Time magazine turned to Instagram to document the effects of Hurricane Sandy on the northeast
The photographers it sought out – Michael Christopher Brown, Benjamin Lowy, Ed Kashi, Andrew Quilty and Stephen Wilkes — are all heavy users of the Facebook-owned social photo platform.
Using Instagram as the primary outlet for breaking news coverage was an experiment, Pollack says, but one motivated by necessity. “We just thought this is going to be the fastest way we can cover this and it’s the most dirct route,” she says .”It’s wasn’t like, ‘Oh, this is a trend, let’s assign this on Instagram.’ It was about how quickly can we get pictures to our readers.
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