Why Time Magazine used Instagram to cover Hurricane Sandy

Time magazine turned to Instagram to document the effects of Hurricane Sandy on the northeast

The photographers it sought out – Michael Christopher Brown, Benjamin Lowy, Ed Kashi, Andrew Quilty and Stephen Wilkes — are all heavy users of the Facebook-owned social photo platform.

Using Instagram as the primary outlet for breaking news coverage was an experiment, Pollack says, but one motivated by necessity. “We just thought this is going to be the fastest way we can cover this and it’s the most dirct route,” she says .”It’s wasn’t like, ‘Oh, this is a trend, let’s assign this on Instagram.’ It was about how quickly can we get pictures to our readers.

Read More on Forbes
http://www.forbes.com/sites/jeffbercovici/2012/11/01/why-time-magazine-used-instagram-to-cover-hurricane-sandy/

#photography  

Google+: Reshared 1 times
Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s